Decades of unfettered growth in travel have put the world’s treasured places at risk – environmentally, culturally, socially, and financially. Now the tourism industry faces a precarious and uncertain future.
Because for the last few decades, the tourism industry has faced various challenges and edges.
The challenges are real, but so are the opportunities for positive change.
Asia’s leading Sustainable Tourism pioneer, now transitioning to Regeneration — helping destinations, communities, SMEs, and the academe grow and thrive. With globally aligned frameworks and bold actions, we restore, uplift, and future-proof tourism. Think local, act global — regenerate for generations.

Mobilize positive change in the tourism, travel, and hospitality industry by implementing responsible practices with replicable models of fostering meaningful connections that create a lasting legacy of good.

With sustainability, environmental, social and governance at its core, motivate guests and travelers to make responsible choices, ensuring that their journeys contribute positively to the world.

Enrich the destination's sustainable practices, protect natural and cultural treasures, and support local communities.
As Asia’s Sustainability to Regeneration trailblazers, we equip destinations, communities, SMEs, developers and the academe, and deliver globally aligned strategies with real, lasting impact.
Tailored pathways to restore, renew, and lead with impact.
Empower your destination’s regenerative future with customized coaching, practical toolkits, and on-site learning labs. Strengthen resilience, grow local prosperity, and celebrate success with global recognition.
From vision to action — your bespoke roadmap to regeneration.
Advance your business, institution, corporate or community initiatives with practice-based frameworks and in-person mentoring. Embed regeneration into operations, elevate your brand, and inspire future leaders.
As the Philippines and Southeast Asia Sustainable Tourism pioneer, we started on learning and capacity building programs more than a decade ago. Still a work in progress, but hey, Rome was not built in a day!

Our vanguard Sustainable Tourism education and capacity building showcase program funded by UNEP-APFED in 2011, from tourism development and stewardship to good practice training, has now evolved into replicable models of the industry in embracing circular economy solutions, with master-classes and programs for the public and private sector.

“Being a good steward of the environment and our communities and being an efficient and profitable business are not mutually exclusive. In fact, they are the same.”

In 2010, we proposed The Boracay Initiative, the UNWTO, then Global Sustainable Tourism Council-GSTC framework for sustainable tourism management of Boracay. Still a work in progress, now engaging the business community to embrace sincere sustainability with the Green Destinations Good Travel Program led by discerning hotels and resorts who care for the future of the island, with genuine green actions.
Together, let us empower destinations, host communities, tourism and hospitality enterprises, SMEs, and academe — building regenerative tourism pathways that restore ecosystems, elevate livelihoods, and create enduring impact for generations.
Tell us how we can help you start or grow your Regenerative Tourism journey.